RunwaySurvival
Months your current cash will last
How many months can I last if no more money comes in?
Cash available ÷ Net monthly burn
If it's under 6 months, it's time to cut spending, collect faster or seek financing.
Business management · Financial metrics
Stop deciding based on the bank balance. Decide with your numbers.
Your accounting already has the information; almost nobody turns it into decisions. Every month we deliver a dashboard with the metrics that matter for your business, explained in an owner's language, and a meeting to decide what to do about them.
- How long your cash lasts and how much cash you burn each month
- Which products, customers and channels actually make money, not just which ones sell the most
- Monthly results meeting with concrete recommendations
Reply within 2 business days · Confidential
Monthly dashboardIllustrative example
Runway9 months
Recurring revenue (MRR)$420,000 · +6% vs. last month
LTV / CAC2.1 a 1
EBITDA margin14%
Annualized ROE18%
Cash conversion cycle64 days
Each metric comes with what it means and what you'd do differently: not a report to file away, but one to decide with.
Calculators
Run the numbers with your numbers
Two questions every owner should be able to answer: how long their cash lasts, and whether they recover what they spend to win customers.
Calculate your runway
With your rough numbers. Nothing is saved or sent.
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Do you recover what you spend on selling?
LTV, LTV/CAC and months to recover the cost of each customer.
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The calculators are for guidance only. The benchmarks (6 to 12 months of runway, 3 to 1 LTV/CAC) are common in the industry, not rules: in the assessment we adjust them to your business.
What we hear from business owners
You sell more, but don't know if you're making more
1
You invoice more but don't see the money
Growth consumes cash: inventory, receivables and spending in advance. Without measuring the cash cycle, growth feels like a cash shortage.
2
You decide based on the bank balance
Today's balance doesn't tell you how much you'll need in three months, or which customer or product is costing you money.
3
Your numbers arrive late and in another language
Financial statements arrive weeks after closing, prepared for the tax authority, with no explanation of what to do with them.
What's included
Your accounting turned into a dashboard for decisions
1
Monthly metrics dashboard
Together we choose the 8 to 12 metrics that matter for your industry and update them every month in AO INSIGHT.
2
Profitability by product, customer and channel
Find out where you make money and where you lose it. Often the biggest customer is not the most profitable.
3
Projected cash flow
A 13-week weekly projection and a 12-month monthly one, with your runway and alerts before cash runs short.
4
Budget and scenarios
What happens if you raise prices, hire, open a new location or lose a large customer. With numbers before you decide.
5
Monthly results meeting
One hour to review what happened, why, and what to do. With concrete recommendations, not just tables.
6
Reports for partners, banks and investors
Clear, consistent information when they ask, without scrambling to put it together.
The metrics, without jargon
What each metric measures and what it tells you about your business
Not every metric applies to every business: MRR, ARR and churn are for recurring models; cash cycle and inventory, for retail and manufacturing. We choose the ones that work for you together.
Burn rateSurvival
Monthly cash burn
How much cash am I losing each month?
Cash outflows − Cash inflows
Gross burn is all your outflows; net burn subtracts what you collect. Net burn is what defines your runway.
MRRGrowth
Monthly recurring revenue
How much revenue is secured each month?
Sum of monthly fees from active customers
Applies to businesses with subscriptions, retainers or monthly contracts. Keep it separate from one-off sales.
ARRGrowth
Annual recurring revenue
How big is my recurring business per year?
MRR × 12
It's the number investors usually ask for in subscription businesses.
Monthly growthGrowth
Change in sales or MRR
Am I growing, and how fast?
(This month − Last month) ÷ Last month
Look at it as a 3 to 6-month trend; a single month is misleading.
CACClients
Customer acquisition cost
How much does it cost me to win a new customer?
Sales and marketing spend ÷ New customers
Include advertising, commissions and sales salaries, not just ads.
LTVClients
Customer lifetime value
How much does a customer bring in while they stay?
Monthly revenue per customer × Gross margin ÷ Monthly churn
Calculate it on margin, not on sales: what matters is what you keep.
LTV / CACClients
Return on acquiring customers
Do I recover what I spend on selling?
LTV ÷ CAC
In subscription businesses, a common benchmark is 3 to 1 or higher. Below 1, each new customer costs you money.
ChurnClients
Churn rate
How many customers do I lose each month?
Customers lost ÷ Customers at start of month
Reducing churn is usually cheaper than winning new customers.
PaybackClients
CAC payback
In how many months do I recover what the customer cost me?
CAC ÷ (Monthly revenue per customer × Gross margin)
The shorter it is, the less cash you need to grow.
Gross marginProfitability
What's left after direct costs
Does my product or service make money on its own?
(Sales − Cost of sales) ÷ Sales
Review it by product, customer or channel; the average hides the ones losing money.
EBITDAProfitability
Operating profit before interest, taxes, depreciation and amortization
Does my operation generate money, regardless of how it's financed?
Operating profit + Depreciation + Amortization
It's the most common basis for valuing companies by multiples. It isn't cash flow: it excludes capital expenditure and working capital.
EBITDA marginProfitability
EBITDA as a percentage of sales
How efficient is my operation?
EBITDA ÷ Sales
Compare it with your own history and with companies in your industry.
ROEProfitability
Return on equity
How much does each peso the partners have invested earn?
Net income ÷ Shareholders' equity
If it's lower than a risk-free investment would pay, the business isn't compensating for the risk.
Break-even pointProfitability
Minimum sales to avoid a loss
How much do I need to sell to cover my costs?
Fixed costs ÷ Contribution margin %
It tells you how close you are to a loss if sales drop.
Cash conversion cycleLiquidity
Days it takes a peso to come back
How long am I financing my customers and my inventory?
Inventory days + Collection days − Payment days
Shortening it frees up cash without selling more.
Working capitalLiquidity
Resources to run day-to-day operations
Can I pay what's coming due soon?
Current assets − Current liabilities
Growth consumes working capital; if you don't plan for it, you grow with no money in the bank.
Current ratioLiquidity
Short-term liquidity
For every peso I owe in the short term, how much do I have?
Current assets ÷ Current liabilities
Below 1, your short-term debts exceed what you can turn into cash soon.
How we work
Clarity before selling
We'll tell you if it's not right for you
If the assessment shows you don't need the service, we'll tell you and point you to what you do need.
15+ years of experience
Accounting, tax and finance for entrepreneurs, SMEs and foreign companies operating in Mexico.
100% online, anywhere in Mexico
We work by video call and WhatsApp. You send the information; we take care of the rest.
Included · AO INSIGHT portal
Your numbers and your to-dos, in one place
Your metrics updated every month, projected cash flow and cash alerts, with charts you understand in a minute.
Process
Your first dashboard within a month
STEP 1
30-minute assessment
We understand your business model and the decisions you make today without information.
STEP 2
Metric selection
We choose the ones that matter for your industry and check that your accounting provides reliable data.
STEP 3
First dashboard and meeting
We present your numbers with explanations and our first recommendations.
STEP 4
Monthly follow-up
Updated dashboard, projected cash flow and a meeting every month.
Free assessment
How would your numbers look? We'll show you in 30 minutes.
We review your situation and tell you which metrics would help you decide better. If your accounting isn't ready for this, we'll tell you that too.
- The key metrics for your industry
- What information you're missing to measure them
- Sample AO INSIGHT dashboard
Prefer to pick a day and time? Book a 30-minute video call.
Frequently asked questions
What clients usually ask us
My business isn't subscription-based. Is this for me?
Yes. MRR, ARR and churn apply to recurring models, but runway, margins, EBITDA, ROE, break-even and cash cycle work for any business. We choose the metrics according to your industry.
Do I have to change accountants?
No. We can work with the accounting you already have. If the information isn't reliable enough to measure, we'll tell you what to fix, and if you prefer, we can also take over the accounting.
What information do you need?
Financial statements, trial balance, bank statements and, depending on your industry, sales, customer or inventory reports.
Is EBITDA the same as cash flow?
No. EBITDA measures operating profit before interest, taxes, depreciation and amortization. Cash flow also accounts for investments, collections, payments and debt. A business can have good EBITDA and still run out of cash.
How much does it cost?
It depends on the scope and the information you already have. After the assessment we send a written proposal with a fixed fee and no hidden charges.
Financial analysis
Your numbers already exist. Let's make them work for you.
30-minute assessment at no cost. If it's not right for you, we'll say so.